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Facebook’s new Mobile Ad Network
Facebook launched their much anticipated mobile ad network this week. Industry insiders had been eagerly awaiting the announcement which was made at the Facebook f8 Developer Conference on Wednesday....
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Aussie Snack Brands seek Mobile Startups for trials
Global snack food company Mondelez has announced the launch of their Mobile Futures program in Australia, an initiative which matches local brands with mobile startups to bring mobile innovation to...
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Are Aussie Marketers Scared of Mobile?
According to a recent article on AdNews News Corp says advertisers are not being brave enough when it comes to mobile marketing. This contrasts with the recent report from IAB Australia who told us...
View Article3 Things to Consider Before Building An App
How does a brand make good decisions when it comes to creating mobile content? While people are undoubtedly spending more and more time using apps, that doesn’t necessarily translate to a blanket...
View ArticleAustralian Retailers Can Go Straight to Mobile
New research from Frost and Sullivan has found that Australian retailers are not adapting to the way their customers use mobile devices when shopping. The study, which surveyed 120 Australian retail...
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Australians included in MMA Global Smarties Awards Finalists
The Mobile Marketing Association has released the finalists for the 2014 Global Smarties Awards. A panel of leading marketers and mobile experts have spent weeks screening submissions to the Mobile...
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iPhone 6 – What it means for Australian marketers
With all the fuss around any Apple device launch, it can be difficult to identify the facts from the hype. As marketers it’s important to be familiar with the opportunities presented by new technology....
View ArticleAussie Marketers Rush to Invest in Mobile Apps
According to a new survey from Salesforce, 70% of Australian marketers will be investing in mobile app development in 2015. The Salesforce 2015 State of Marketing survey was conducted online in...
View ArticleMobile First or Mobile Only?
Is ‘mobile-first’ more of an ideology than a standard in digital design? This is the question asked by Brian Solis in a recent article for Advertising Age. Solis notes that mobile is not really the...
View ArticleWhy Australian Business Should Go Mobile First
Mobile friendly websites are all over the news this week. Google has just rolled out a significant change to their search algorithm that gives a ranking boost to mobile friendly pages. In a nutshell,...
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Mobile Mums Data Tells Strong Mobile Retail Story
A flurry of global and local research studies are reporting on the propensity of mums to use their smartphone and tablet devices for shopping related activities. Overwhelmingly, the data supports...
View ArticleHow To Identify Opportunities for Location Based Marketing
With almost every adult in Australian now carrying a smartphone in their pocket, the ubiquity of location data means a customer’s location can become relevant at every stage of a business and marketing...
View ArticleHow To Secure Your Mobile Ad Campaign after Apple iOS 9 launch
Apple is set to have an impact on the global mobile ad market after launching changes to their operating system a few days ago. The launch of Apple iOS9 on September 16th means advertisers will have...
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Are Aussie Marketers Scared of Mobile?
According to a recent article on AdNews News Corp says advertisers are not being brave enough when it comes to mobile marketing. This contrasts with the recent report from IAB Australia who told us...
View ArticlePush Notifications Double Retail App Engagement
How can you bring customers back to your retail mobile app to maximise sales in the 2015 holiday shopping season? According to a recent study, retailers can double retail app engagement rates by...
View ArticleWhat Does Mobile Shopping Look Like This Christmas
Believe it or not, Christmas is fast approaching and this year local retailers need to reach an increasingly mobile audience. Without a strong strategy to target smartphones and tablets this festive...
View Article3 Experts on App Metrics that Matter
Three stories caught our attention this week, all highlighting the importance of picking app metrics that matter. In this interview from Denham Sadler with Carnival Labs co-founder Cody Bunea speaking...
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